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The name’s Yuk.

Mr. Yuk.

Remember him? His circular green face featured eyes closed tight and a green tongue sticking out of an upside-down smile. That face, available in sticker form, was affixed to cleaning products, bug and weed killers, gasoline containers and the like. His face deemed a certain product’s contents dangerous for human consumption.

I remember receiving Mr. Yuk stickers to take home. I remember helping my parents put stickers on the “no-no” products. Even before the stickers, I knew better than to try and drink floor cleaner or laundry detergent or brush my teeth with Prell Shampoo (I’m going back a bit with this one! Lol … It was green gel shampoo in a clear, toothpaste-shaped tube. No kidding.).

Some of today’s kids — particularly the tween, teen and college sect — pay no attention to Mr. Yuk or warning labels and package information. Instead, they challenge themselves to ingest the product for the thrill of it. In a few cases, the thrill has turned into the kill of it.

The current challenge involves Tide Pods — colorful packets of laundry detergent that resemble a creamy candy. Kids and young adults have begun ingesting them, with dire consequences — including vomiting, struggling for breath and loss of consciousness, according to published reports.

Just what is it about the younger generations? Do they think they are invincible? Is it the presence of social media that encourages such behaviors or a lack of adult supervision or peer pressure? Whatever it is, it seems to have gotten worse. No amount of warning labels can seem to prevent such acts from occurring. Well, the old adage notes if you play with fire, you’re going to get burned. Plain and simple.